Inside SSS Motorsports’ First Season Opener

By late morning, the street outside SSS Motorsports was already packed. Cars filled every inch of the lot, and the buzz of the crowd carried over the sound of engines spooling up on the dyno.

It wasn’t chaos, though – it was rhythm. Edmonton’s car community, drawn together by curiosity, had shown up in force for SSS Motorsport’s first ever Season Opener and Dyno Day.

The day was a statement as much as it was a meet; a day to open the gates and give people a real look at the culture behind the shop, which has been quietly keeping Edmonton’s enthusiast scene alive through word of mouth and wrench-time.

“Honestly, I didn’t know what to expect,” says Ray, who runs front-of-house and handles SSS’s social media accounts. “We had a good amount of sign ups and the online response was strong, but until the cars actually roll in, you don’t really know how it’ll go.”

They didn’t have to wait long. Within the first hour, the lot was full of home-built projects parked side by side under the sharp spring sun. The dyno bay became the centerpiece, each pull drawing a crowd closer to the blistering sound of raw mechanical energy. You could feel it in your chest.

Still, the embodiment of the day wasn’t a record horsepower number or a wild build. It was a small, quiet, unnoticed moment that captured the whole spirit of SSS Motorsports.

“A month before the event,” Ray recalls, “two kids rode up on bikes, maybe thirteen or so, and started peeking through the shop door at the Supras and Skylines. I gave them some stickers and told them about the show. On event day, they were the first ones here, and they stayed the entire day. That was it for me. That’s what this is about.”

That story sums up what separates SSS from the average tuning shop. Their reputation might come from the builds they produce, but their impact comes from moments like that, from giving people something real to connect to.

“As far as I’m concerned,” Ray says, “the second your car becomes more than transportation, you’re part of a community. That’s what this event was about, bringing that community together.”

A first of its kind event for SSS, it hit every note. The turnout, the atmosphere, the way strangers left as friends, it all pointed toward something bigger than a single dyno day.

The Season Opener wasn’t just a meet. It was the start of a new chapter for SSS Motorsports, which promises to grow well beyond the edge of that parking lot.

In an upcoming feature, I’ll step inside the shop itself to meet the people, the builds, and the culture driving SSS forward.